My makeup loving little heart always beats just that bit faster whenever there's a new release, especially when it involves something particularly colourful like lipstick or nail polish! This time it's all about lipstick because Rimmel have recently launched their Moisture Renew lipstick line in Australia. From my experience Rimmel have been very consistent when it comes to the quality of their lipsticks and I've said before that they're probably my favourite drugstore lipstick choice. So, my expectations were set reasonably high then...
The lipstick shades I'm reviewing here are Piccadilly Pink (soft medium pink) and In Love With Ginger (hot orange red):
Rimmel says their Moisture Renew lipsticks deliver "...maximised, radiant colour. Innovative formula with 3 super Moisturisers" so "lips feel up to 70% more hydrated and up to 60% smoother!" They are enriched with Vitamins A, C and E contain SPF 20 to protect lips from the elements. (Click here for more information and full ingredients listing.)
I honestly feel that Rimmel have delivered again with their new line because the Moisture Renew lipsticks are beautifully richly pigmented and feel super comfortable and moisturising on my lips. The colour payoff is all there in one buttery smooth swipe - Rimmel never skimp on their pigmentation and this is no different as you can see in the swatches below:
L - R: Piccadilly Pink, In Love With Ginger
Because of the moisturising formula the wear time is around 2 to 3 hours (or after a cup of coffee) before a touch up is required. I did notice a subtle difference in the formula of the two shades I tested: In Love With Ginger does have a little more 'slip' than Piccadilly Pink on my lips and it doesn't hold quite as fast although that's not a deal breaker because of the way these lipsticks look and feel - imparting just the right amount of shine and they feel every bit as smooth as a moisturising balm. Not bad at all for a drugstore lipstick and the feel is reminiscent of some of the more expensive brands out there. At $13.95 I think these are very good value even for a drugstore lipstick. Now for some lip swatches i.e. the fun part for me!
In Love With Ginger
Rimmel Moisture Renew Lipsticks are available from:
Priceline, Priceline Pharmacy, Big W, Woolworths, Coles, Chemist Warehouse, My Chemist,
Target and Kmart and various Independent Pharmacies.
What do you think of these new lipsticks?
(This product was provided for my consideration. All comments and opinions are my own.)