Being the time poor person I am, most mornings I'll reach for a powder base over a cream or liquid because it's quick, easy to blend and pretty much undetectable. Naturally that makes me a good candidate to try out Rimmel's new 25HR Powder Foundation, the latest offering in their Lasting Finish range. There are raves out there in the blogosphere already so I was ready to love this product...
Rimmel says: "Get buildable coverage with this ultra lightweight dual wear powder, for continuous ﬂawless skin. Rimmel’s dual ﬁnish wet and dry powder foundation applies like a powder but covers like a liquid allowing you to build your desired coverage. Apply dry for a light to medium ﬁnish, or wet for a full coverage look whilst remaining water resistant come rain or shine. The buildable and adjustable coverage masks all imperfections for a ﬂawless ﬁnish that last up to 25 hours."
The packaging is typically youthful in keeping with Rimmel's image and quite compact considering it stores a sponge in a separate compartment as you can see in the picture below. Hallelujah! What you can't see is there's also a mirror hiding in the sponge compartment which makes this very travel-friendly.
I use powder foundation as a faster alternative to liquid foundations so I wear it dry and buff it in with a brush and this is how I tried it initially as demonstrated in the pictures below.
Before: Bare skin with all my redness and pigmentation on show
After: Lasting Finish 25HRPowder Foundation applied dry with a buffing brush. (Excuse the poorly matched under eye concealer!)
You can see how when applied dry Rimmel's Lasting Finish 25HR Powder Foundation offers medium coverage, toning down my redness and softening uneven pigmentation. However...no matter what primer I applied this over, the coverage was nowhere near the promised 25 hours and would mostly vanish by the end of the day!
I thought I'd get a better and longer lasting finish when applying the foundation wet with the sponge, but that translated as merely more obviously powdery coverage that still managed to disappear from my skin before the end of the day. After lots of trial and error I've found this product works best for me as a setting powder over a liquid product, to mattify and add a hint more coverage.
I'm really disappointed to have to say I don't get along with this product as a standalone base because I'm usually a big fan of Rimmel's range and I'm a fan of powder and mineral powder foundations. Perhaps it would work better on more youthful, naturally dewier skin?
Rimmel Lasting Finish 25HR Lasting Finish Powder Foundation is available in four shades and retails for $17.95 at the following stores: Priceline, Priceline Pharmacy, Target, Kmart, BIG W, Chemist Warehouse, selected pharmacies and selected Coles and Woolworths.
(This product was provided for my consideration. All comments and opinions are my own.)